OFFF Festival

3. November 2022

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‘Fake it ’till you make it’, some say. ‘Pretend and invent’, ‘copy and paste’. The idea: By dressing like, speaking like or acting like others, we will ultimately find the confidence to do our own thing. The problem: If we imitate for too long, if we copy too much, we run the risk of losing our own identity. That’s why every Instagram account looks exactly the same. But with an ongoing war in Europe and with millions under attack, the strategy fulfills another purpose altogether: Protection. Taken from the animal world, camouflage is often the best way to survive in extreme circumstances.

But what does great design have to do with any of this? Well, the best designers find the right balance between imitation and origination. They do their own thing, while not being afraid to draw on what others have already created. And they know that sometimes, imitation can literally save lives. At the OFFF DACH 2022—“Camouflage”, we will bring together the best designers from East and West to discuss what we can learn while imitating and copying. And we will ask them why it’s sometimes necessary to hide – even if it’s in plain sight.

Join us on November 3, 2022 live on offf.media!

OFFF SPEAKERS 2021

Mucho

DESIGN STUDIO

Supero

GRAPHIC DESIGN AGENCY

Rachel Denti

GRAPHIC DESIGNER & ILLUSTRATOR

Tina Touli

COMMUNICATION DESIGNER

Usted

DESIGN STUDIO

Craig Black

INDEPENDANT DESIGNER

KR8 bureau

CREATIVE AGENCY

Hyperfocus

DESIGN STUDIO

Studio Elastik & Katalin Hanappi

VISUAL COMMUNICATION STUDIO

Responsive Spaces

STUDIO FOR DESIGN AND TECHNOLOGY

Carolin Wanitzek

INSTALLATION ARTIST

Bildwerk

INTERDISCIPLINARY STUDIO

OFFF Daily

KR8 bureau

OFFF TALK Vienna CREATIVE AGENCY

KR8 bureau is a creative agency that specializes in branding and identity-based communication. Anyone paying attention to the advertising industry will have noticed that it doesn't work the way it did 20 years ago. Media worlds have changed – these days, people filter messages faster and have learned to become more selective in what they consume. Today, identification factors count more than ever and KR8 is an expert at just that: creating identification factors and constructing brand worlds around products and corporate identities.