OFFF Speaker Barcelona DESIGN STUDIO
Usted is a Barcelona-based design studio that builds brands with a markedly different personality. Its clients include the FC Barcelona Foundation, the flexitarian restaurant Flax&Kale as well as the Catalan government. As a studio, it takes care of everything from brand and communication strategy to art direction, design and storytelling. For Usted, it’s not simply about being modern. It’s about building brands that have visions and express themselves in a way that reflects the zeitgeist: Don’t wait until tomorrow to be today’s brand.